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40% off every licence

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Pricing

Start free. Pay by the number of sites.

You are choosing how many sites you run HUBU on — not which parts of it you get. There is no feature behind a higher tier, and there never will be.

40% Founding launch off every licence, for founding customers

Buy now and your renewal stays at this rate for as long as you keep the licence active. Not a first-year discount — a rate you keep.

14-day money-back guarantee

Save 40%

Personal

For a single store or membership site.

€47 / year €79

excl. VAT Founding rate, locked

1 live site

Get Personal
  • All seven modules
  • Arrangeable dashboard, 14+ cards
  • One-time codes for login, registration and reset
  • Announcements and private messages
  • SMS gateway — IPPanel and Twilio ready
  • Full theming, typography and custom CSS
  • A year of updates and support
  • Staging and local installs don’t count
Save 40%

Business

Most popular

For freelancers and small studios.

€89 / year €149

excl. VAT Founding rate, locked

5 live sites

Get Business
  • Everything in Personal
  • 5 live sites
  • Priority support queue
  • Staging and local installs don’t count
Save 40%

Agency

For agencies managing client sites.

€179 / year €299

excl. VAT Founding rate, locked

Unlimited live sites

Get Agency
  • Everything in Business
  • Unlimited live sites
  • Priority support queue
  • Staging and local installs don’t count

Free

€0 forever

Four modules, on as many sites as you like.

  • Front-end member dashboard, 6 cards
  • Branded login, registration and recovery
  • Unlimited panel sections, gated by role
  • WooCommerce My Account endpoints
  • Asset Cleanup, password policy, rate limits
  • Updates from the WordPress repository

Prices in euros, excluding VAT — your local rate is added at checkout. 14-day money-back guarantee, no questions asked. The plugin keeps working after a licence lapses; you stop getting updates and support.

Staging

Your staging site isn’t a second site

Only live production sites count against your licence. Spin up the staging, local and development copies you need to work safely — they don’t consume a seat, and they still receive updates, because a staging site that can’t update is useless for testing a deploy.

Local

Local by Flywheel, MAMP, Docker, and .local, .test or localhost hosts.

Doesn’t count

Staging

staging. and dev. subdomains, and your host’s own staging domains.

Doesn’t count

Production

The live site your visitors actually reach.

Counts against your licence

So a Personal licence really does cover one site — plus the copies of it you need to work on it.

Compare

What each licence covers

Every paid licence carries every Pro feature. The only thing that changes between them is how many production sites it covers — and how fast we reply.

Feature Free €0 forever Personal €47 / year Business €89 / year Agency €179 / year
Licence
Production sites 1 5 Unlimited
Staging and local sites Don’t count Don’t count Don’t count Don’t count
Updates WordPress.org 12 months 12 months 12 months
Keeps working after a lapse Included Included Included Included
Beta channel Not included Not included Not included Included
Member area
Front-end member dashboard Included Included Included Included
Dashboard cards 6 14+ 14+ 14+
Store cards — orders, cart, downloads Not included Included Included Included
Unlimited panel sections, gated by role Included Included Included Included
Account form builder Included Included Included Included
Authentication
Branded login, registration and recovery Included Included Included Included
Password policy and three rate limits Included Included Included Included
International phone field Included Included Included Included
One-time codes by email or SMS Not included Included Included Included
Fully passwordless login Not included Included Included Included
Appearance and theme-proofing
Inherits your theme Included Included Included Included
Asset Cleanup baseline scanner scanner scanner
Colour, light/dark/system, skin Not included Included Included Included
Typography and custom fonts Not included Included Included Included
Custom CSS for panel and login Not included Included Included Included
Talking to your users
Queued email with editable templates Included Included Included Included
Announcements with read tracking Not included Included Included Included
Private messages with attachments Not included Included Included Included
SMS gateway Not included Included Included Included
Developer and support
hubu/ filters, REST API, translatable Included Included Included Included
Overview page with health checks Included Included Included Included
Email support Not included Included Included Included
Priority reply Not included Not included 1 business day 1 business day
No small print

What you are agreeing to

14-day refund

Ask within fourteen days and you get your money back. No form, no questions about why.

It keeps working

A lapsed licence stops updates and support. It does not disable the plugin or lock your members out.

Your price is your price

Renew and you keep the rate you signed up at, including the early-access one, for as long as you renew.

No usage limits

No cap on members, logins or fields. The licence counts sites, and nothing else.

Before you buy

The questions people actually ask

One live production domain. Staging, local and development copies of a site you have already licensed don’t count — you don’t need a second licence to work safely on a site you already own.

Updates and support stop. Everything already installed keeps running exactly as it is: your members can still sign in, and nothing is disabled or degraded. Renew whenever you want the updates back.

Yes. Deactivate it on the old domain from your account and activate it on the new one. There is no cooling-off period and no limit on how often you do it.

Yes, and you only pay the difference for the remainder of the year. Upgrading mid-term does not restart your renewal date.

No. A site with fifty members and a site with fifty thousand cost the same. We do not meter logins, and the plugin sends us no usage data to meter them with.

Cards through our payment provider, and bank transfer for Agency licences on request. Invoices carry your company details and VAT number where you supply one.

There is no time-limited trial, because the refund does the same job with less friction: buy it, install it, and ask for your money back within fourteen days if it is not right.

From WordPress’s own environment type, plus the usual signals: localhost, .local and .test hosts, staging. and dev. subdomains, your host’s staging domains, and private network addresses. Where it’s ambiguous we don’t count it.

Any number of live sites you own or manage on behalf of clients. It is not a licence to resell HUBU or to install it for sites you have no relationship with.

No — every price on this page is shown excluding VAT. Your local rate is calculated and added at checkout, and an EU business with a valid VAT number is zero-rated there.

It goes. The rate is held for as long as the licence stays active; a lapsed licence renews at list price. That is the whole difference between this and a first-year discount.

Still deciding?

Click through the member screens first — the demo is the real interface, not a video of it.