Start free. Pay by the number of sites.
You are choosing how many sites you run HUBU on — not which parts of it you get. There is no feature behind a higher tier, and there never will be.
Buy now and your renewal stays at this rate for as long as you keep the licence active. Not a first-year discount — a rate you keep.
14-day money-back guarantee
Personal
For a single store or membership site.
€47
/ year
€79
excl. VAT Founding rate, locked
1 live site
- All seven modules
- Arrangeable dashboard, 14+ cards
- One-time codes for login, registration and reset
- Announcements and private messages
- SMS gateway — IPPanel and Twilio ready
- Full theming, typography and custom CSS
- A year of updates and support
- Staging and local installs don’t count
Business
Most popularFor freelancers and small studios.
€89
/ year
€149
excl. VAT Founding rate, locked
5 live sites
- Everything in Personal
- 5 live sites
- Priority support queue
- Staging and local installs don’t count
Agency
For agencies managing client sites.
€179
/ year
€299
excl. VAT Founding rate, locked
Unlimited live sites
- Everything in Business
- Unlimited live sites
- Priority support queue
- Staging and local installs don’t count
Free
€0 forever
Four modules, on as many sites as you like.
- Front-end member dashboard, 6 cards
- Branded login, registration and recovery
- Unlimited panel sections, gated by role
- WooCommerce My Account endpoints
- Asset Cleanup, password policy, rate limits
- Updates from the WordPress repository
Prices in euros, excluding VAT — your local rate is added at checkout. 14-day money-back guarantee, no questions asked. The plugin keeps working after a licence lapses; you stop getting updates and support.
Your staging site isn’t a second site
Only live production sites count against your licence. Spin up the staging, local and development copies you need to work safely — they don’t consume a seat, and they still receive updates, because a staging site that can’t update is useless for testing a deploy.
Local
Local by Flywheel, MAMP, Docker, and .local, .test or localhost hosts.
Doesn’t countStaging
staging. and dev. subdomains, and your host’s own staging domains.
Doesn’t countProduction
The live site your visitors actually reach.
Counts against your licenceSo a Personal licence really does cover one site — plus the copies of it you need to work on it.
What each licence covers
Every paid licence carries every Pro feature. The only thing that changes between them is how many production sites it covers — and how fast we reply.
| Feature | Free €0 forever | Personal €47 / year | Business €89 / year | Agency €179 / year |
|---|---|---|---|---|
| Licence | ||||
| Production sites | — | 1 | 5 | Unlimited |
| Staging and local sites | Don’t count | Don’t count | Don’t count | Don’t count |
| Updates | WordPress.org | 12 months | 12 months | 12 months |
| Keeps working after a lapse | Included | Included | Included | Included |
| Beta channel | Not included | Not included | Not included | Included |
| Member area | ||||
| Front-end member dashboard | Included | Included | Included | Included |
| Dashboard cards | 6 | 14+ | 14+ | 14+ |
| Store cards — orders, cart, downloads | Not included | Included | Included | Included |
| Unlimited panel sections, gated by role | Included | Included | Included | Included |
| Account form builder | Included | Included | Included | Included |
| Authentication | ||||
| Branded login, registration and recovery | Included | Included | Included | Included |
| Password policy and three rate limits | Included | Included | Included | Included |
| International phone field | Included | Included | Included | Included |
| One-time codes by email or SMS | Not included | Included | Included | Included |
| Fully passwordless login | Not included | Included | Included | Included |
| Appearance and theme-proofing | ||||
| Inherits your theme | Included | Included | Included | Included |
| Asset Cleanup | baseline | scanner | scanner | scanner |
| Colour, light/dark/system, skin | Not included | Included | Included | Included |
| Typography and custom fonts | Not included | Included | Included | Included |
| Custom CSS for panel and login | Not included | Included | Included | Included |
| Talking to your users | ||||
| Queued email with editable templates | Included | Included | Included | Included |
| Announcements with read tracking | Not included | Included | Included | Included |
| Private messages with attachments | Not included | Included | Included | Included |
| SMS gateway | Not included | Included | Included | Included |
| Developer and support | ||||
| hubu/ filters, REST API, translatable | Included | Included | Included | Included |
| Overview page with health checks | Included | Included | Included | Included |
| Email support | Not included | Included | Included | Included |
| Priority reply | Not included | Not included | 1 business day | 1 business day |
What you are agreeing to
14-day refund
Ask within fourteen days and you get your money back. No form, no questions about why.
It keeps working
A lapsed licence stops updates and support. It does not disable the plugin or lock your members out.
Your price is your price
Renew and you keep the rate you signed up at, including the early-access one, for as long as you renew.
No usage limits
No cap on members, logins or fields. The licence counts sites, and nothing else.
The questions people actually ask
One live production domain. Staging, local and development copies of a site you have already licensed don’t count — you don’t need a second licence to work safely on a site you already own.
Updates and support stop. Everything already installed keeps running exactly as it is: your members can still sign in, and nothing is disabled or degraded. Renew whenever you want the updates back.
Yes. Deactivate it on the old domain from your account and activate it on the new one. There is no cooling-off period and no limit on how often you do it.
Yes, and you only pay the difference for the remainder of the year. Upgrading mid-term does not restart your renewal date.
No. A site with fifty members and a site with fifty thousand cost the same. We do not meter logins, and the plugin sends us no usage data to meter them with.
Cards through our payment provider, and bank transfer for Agency licences on request. Invoices carry your company details and VAT number where you supply one.
There is no time-limited trial, because the refund does the same job with less friction: buy it, install it, and ask for your money back within fourteen days if it is not right.
From WordPress’s own environment type, plus the usual signals: localhost, .local and .test hosts, staging. and dev. subdomains, your host’s staging domains, and private network addresses. Where it’s ambiguous we don’t count it.
Any number of live sites you own or manage on behalf of clients. It is not a licence to resell HUBU or to install it for sites you have no relationship with.
No — every price on this page is shown excluding VAT. Your local rate is calculated and added at checkout, and an EU business with a valid VAT number is zero-rated there.
It goes. The rate is held for as long as the licence stays active; a lapsed licence renews at list price. That is the whole difference between this and a first-year discount.
Still deciding?
Click through the member screens first — the demo is the real interface, not a video of it.